Having lived through nearly 40 strawberry seasons, I've got a reasonable understanding of how they work. There's a beginning, a peak and an end. The quantity, quality and availability changes during the season. There are good times to pick, and not so good times. And when I'm updating the availability page on this website, I often fall into the trap of using phrases like 'peak season' and assume everyone must know what I'm talking about.
But on reflection, I suspect this isn't always the case. Why would anyone who doesn't spend their year obsessing about growing soft fruit know the ins-and-outs of a strawberry season? Surely they're either ready for picking or they're not?!
Well, to help explain what I mean, and to give you a better idea of what you can expect from different parts of a strawberry season... I've made a little video guide.
But on reflection, I suspect this isn't always the case. Why would anyone who doesn't spend their year obsessing about growing soft fruit know the ins-and-outs of a strawberry season? Surely they're either ready for picking or they're not?!
Well, to help explain what I mean, and to give you a better idea of what you can expect from different parts of a strawberry season... I've made a little video guide.
I hope the video helps explain what I struggle to communicate in my written updates. And even if it doesn't help, I hope you enjoyed Linda's little cameo!
James Bulmer
8th July 2019
James Bulmer
8th July 2019