But on reflection, I suspect this isn't always the case. Why would anyone who doesn't spend their year obsessing about growing soft fruit know the ins-and-outs of a strawberry season? Surely they're either ready for picking or they're not?!
Well, to help explain what I mean, and to give you a better idea of what you can expect from different parts of a strawberry season... I've made a little video guide.
James Bulmer
8th July 2019